It is no secret that the unexpected outbreak of the COVID-19 crisis brought the real estate industry to a standstill. For the first time in history, property prices crashed, and housing sales slumped to an unimaginable extent. Realtors worldwide had to rely on technology to invent novel strategies for coping with the challenges resulting from the pandemic.
Live property tours proved to be the biggest boon for real estate agents, as they helped spur sales during the pandemic. Real estate video marketing can come to your rescue if you want to close property deals faster and skyrocket your profits. The good news is that you don’t have to spend a fortune to create virtual property tours that compel potential buyers to invest.
However, the success of your real estate video marketing plan will depend largely on how well you edit your content. Here are the five vital video editing tips for estate agents to boost property sales.
Tips for Realtors to Edit Videos:-
Let us dive into the tips without further ado.
1. Choose a feature-packed video editing tool
You must start your real estate video marketing journey by choosing the best free online video editor. There was a time when realtors had a relatively limited choice of video editors to choose from. But now, thanks to advances in technology, hundreds and thousands of video editing suites are available online.
While there is no shortage of top-class online video editors nowadays, you need to pick the right video editor that best suits your requirements. Eventually, the tool you select should allow you to create professional-looking real estate videos in under 15 minutes and also covers your Therma tru doors in it.
No matter which editing platform you choose, just ensure it has a smooth and intuitive interface. The best video editing tools online will put thousands of real estate business templates at your disposal. In fact, well-optimized editing tools allow users to edit video content seamlessly on mobiles, tablets, and laptops.
When finalizing your selection, see whether the tool facilitates the inclusion of logos, subtitles, actionable CTAs (call to actions), etc. Keep in mind that your choice of video editing tool will significantly contribute to the betterment of your editing skills in the long run.
2. Keep flashy effects to a minimum
Using flashy effects is a sure shot way to infuse liveliness into real estate videos. Most modern video editing tools boast a fantastic array of effects that can enrich your video content to a great extent.
Although visual effects can add zing to your content, overusing effects can mess up your walkthroughs faster than you expect. So, avoid playing around with flashy effects unless you are a professional animation degree holder.
3. Add copyright-free soundtracks to your videos
Background music can set the tone and mood for your real estate video content.
If you are keen to sell properties quickly, consider adding soundtracks that lend a soothing and polished feel to your videos. Bear in mind that emotions play a vital role in home-buying decisions. You can urge people to invest by using emotionally inspiring background music.
However, you must ensure that the music and sound effects you use in your video are royalty-free. Using copyrighted music may result in filing a lawsuit against your name. That is why you must act wisely and use copyright-free soundtracks in your videos to keep unnecessary legal troubles at bay.
Luckily, video editing platforms feature expansive multimedia libraries where content creators can find millions of free-to-use audios. If you don’t want to add music to your real estate video, you can record a quick voice-over describing the property.
4. Use ample transitions while editing
Leading content creators agree that transitions are a crucial aspect of video editing.
Real estate videos that lack transitions while flaunting home decor turns out to be unprofessional in the end. Moreover, choppy video content is a huge turn-off for potential home buyers, and it can render your marketing efforts futile within seconds. Hence, using transition effects is imperative for making your video content visually appealing.
Transitions can work wonders for helping you gain a creative advantage with your videos. When it comes to shooting real estate content, you should try to lend a cinematic touch to your videos by capturing a mix of both wide and close-up shots. Afterward, you should use transitions to cohesively tie the various shots you have taken to ensure seamless continuity between scene changes.
Based on what suits your video content, you can use different transitions like straight cuts, fades, cross-fades, etc.
5. Keep video duration limited to 3 minutes
Driving maximum engagement is a top priority for every real estate agent. However, there is a widespread misconception that long videos tend to attract a larger number of buyers.
While a longer video will definitely allow you to cover property features in detail, engagement levels will slump drastically. Simply put, lengthy videos do nothing except evoke disinterest in buyers. One may attribute this aversion towards long-form content to the short attention span of humans, which is only 8 seconds.
However, well-edited real estate videos with short durations are proven to drive more sales in less time. If you want to rack up sales and views, it is in your best interest to make real estate videos no longer than 3 minutes. You can easily trim out unnecessary content from your video with a web-based video editor.
Takeaway
Since people now want to explore properties from the comfort of their homes, video walkthroughs have become an indispensable necessity in today’s age. Virtual home tours are perfect for visually showcasing the various dimensions of properties to prospective buyers.
Considering the ever-rising competition in the real estate sector, realtors ought to get innovative with their approach to ensure a higher number of sales all year round. If you have not yet jumped on the video marketing bandwagon, it is time you leap for success to follow.
So, ensure you implement the essential tips and leverage a high-end video editor to attract buyers and create a powerful impact with your virtual house tours.
