Having a website for your home contracting business is essential. It’s the first point of contact potential customers have with you, and their first impression can make or break the success of your business. That’s why it’s important to ensure that your website has all the necessary components to ensure a great visitor experience.

This article will highlight the five things every home contractor website needs. With these elements, you can ensure that your website is the best and maximize your potential for success in the contracting industry.

5 Essential Features Every Home Contractor Website Needs

The following are the five features a contractor website should have for maximum success:

High-Quality Past Project Photos

When searching for a home contractor, potential clients want to get a sense of the quality of work that the contractor can execute. High-quality past project photos are one of the essential features that construction websites need. By showcasing a portfolio of high-resolution photos taken from past projects, clients get an idea of the level of craftsmanship and attention to detail they can expect should they choose to hire the contractor.

In addition to helping potential clients get a better idea of the contractor’s capabilities, past project photos can also help bolster the contractor’s reputation and help them stand out from their competition.

By including detailed descriptions of the projects, clients can learn more about the specific services provided and how they were implemented.

Responsive Design

Around ¾ of users are more likely to return to a website if it’s mobile-friendly. That’s why having a responsive website is critical for contractors to ensure they capture the most leads.

Responsive design allows the website to adjust itself automatically depending on the user’s device and screen size, making it accessible for all users regardless of their device. This ensures that no matter what device or browser someone uses, they can still easily find the content they’re looking for and access the services you offer.

Responsive design also ensures a better user experience, as the website automatically loads quickly and looks great even on smaller devices. Additionally, responsive design can help to boost your SEO rankings, making it easier for potential customers to find you online.

Excellent Inquiry Form

Inquiry forms provide visitors a simple and convenient way to ask questions or inquire about the services offered. The form should be easy to use, clear, and contain only relevant information necessary to respond properly to the visitor’s query. It should also allow the visitor to provide their contact details should they require further assistance.

The inquiry form should be prominently displayed on the website, preferably in a location that is easy to find. This will ensure visitors can quickly and easily inquire without searching for the necessary information.

Finally, it’s important that the inquiry form is secure and safeguarded against any malicious activity. This will ensure that visitors feel safe submitting their personal information and help protect the website from potential cyber threats.


Testimonials give potential customers an insight into the type of work you do and help them feel more comfortable with their decision to hire your services. Testimonials can be added in various forms, such as written comments, audio clips, or video recordings from past clients who have been happy with your work.

Including reviews from relevant third-party websites such as Google or Yelp is also a great way to showcase your positive feedback. Furthermore, adding a link to each review will make it easy for potential customers to contact previous clients who have used your services. This extra step can go a long way in convincing visitors to hire your services.

Contact Details

Home contractors rely on their websites to attract clients and provide them with the essential information they need. Contact details should be as prominent and detailed as possible. This includes a physical address, phone number, email address, and other relevant contact information.

In addition to providing contact details on the home page, it’s also important to include them in the footer of every page so that potential clients can easily get in touch no matter which page they are visiting.

Key Takeaways

A website is one of the most important marketing tools a home contractor can have. It helps to build an online presence and attract potential customers. To maintain a professional and effective website, home contractors should ensure that they include various key features like:

  • Past project photos to give customers an insight into the type of work they do
  • Responsive design to ensure user-friendliness and better SEO rankings
  • An inquiry form for visitors to make inquiries about services offered
  • Testimonials from customers to increase customer confidence
  • Detailed contact information to make it easy for customers to get in touch.
Ellie Chen

Ellie Chen is a graduate of New York University with a Master’s in Real Estate who has been an expert in property market trends and real estate investment for over 12 years. Her previous roles include working in real estate brokerage and as a property analyst. She has provided insights into real estate marketing, property management, and investment strategies. Her background includes roles in real estate development firms and as an agent. Beyond work, she is a great hiker and a volunteer in housing affordability programs. She is also a passionate urban cyclist and enjoys participating in community development initiatives.

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