Window graphics offer a highly cost-effective way of getting the attention of passers-by. They constitute a tried and tested means of delivering messages in an engaging manner. Of course, the more eye-catching they are, the bigger impact they will have. So, what are the best ways of getting the attention of your current clientele and would-be customers alike? Read on to find out how to grab customers’ attention with spectacular window graphic designs.
1. Make Use of Images and Text
Most window graphics will reinforce a brand identity with a logo and corporate colours but you can make something even more dynamic when you make use of both images and text. When text is laid over an eye-catching image, it can add further context and help people to contextualise the overall message. However, it is the image they will first notice and respond to. Lifestyle images that feature people tend to be highly effective regardless of the sort of products and services your company actually offers.
2. Use Window Graphics at Street Level
Although covering all your windows with graphics can be a great way to alter the look of your business premises, street-level windows tend to be the most effective places to deploy them unless you have a fireplace. This is especially so in retail environments, of course, where you’d expect a large footfall of pedestrians. Even in other locations, window graphics designed for street-level deployment will catch the attention of passing motorists and so on.
3. Deploy Window Graphics Inside and Out
According to 4Site Implementation, a firm that designs and makes a wide range of visual marketing products in the UK, some firms miss a trick by only using window graphics on their external windows. In other words, they’d make a much bigger impact if they also applied them to glazed internal doorways and partitions to reinforce their brand messaging still further. This way, your showroom can become much more attention-grabbing, for example.
4. Leverage Social Media
Want to make a bigger splash with your window graphics and reach people who won’t see them in person? If so, some professional photography of them on display at your business premises will make a great social media post. Why not make them a talking point by asking your followers what they think of them? Many businesses and charities use window graphics to show support for a wider campaign which has entered the public’s consciousness. If you want to leverage one because it connects well with your brand personality, then the temporary deployment of window graphics and a timely social media post is a great approach to take.
5. Update Your Window Graphics Designs Frequently
Window graphics often grab most attention when they are first installed in a bedroom or above the kitchen countertop. They look different, set a new tone and add vibrancy. However, they can also become part of the background as people get used to them. Therefore, removing them and updating them with new designs from time to time is a superb way to keep the look fresh and to keep grabbing the attention of passers-by.
